Company Profile

We are primarily engaged in the production, research and development, and sales of oat and grain products through our own sales team and distribution network. We are driven by a creative and experienced management team, led by Junguo He, our Chairman and CEO, with a focus on the healthy food industry and a fresh take on our mission, building from our deep understanding of and commitment to oat-based food science.

Our mission is to build a new type of healthy food company with core values of safety, health, nutrition and sustainability, supported by our advocates of scientific diet structure and different approaches to our brand and commercial strategy.

We have a bold vision for a food system that is better for people. We believe that transforming the healthy food industry is necessary to face humanity’s greatest challenges across climate, environment, health and lifestyle. Nowadays changes are rocking the customer’s food preference, as the growing concerns for the chronic diseases caused by imbalanced dietary patterns and unhealthy lifestyle, environment, and interest in health and nutrition have started to drive real, scaled behavior changes around customer purchase choices.

We believe what customers really care about are safety, health, nutrition, quality, and sustainability. Driven by customer concerns, we provide our customers with a solution through our product and technology innovations that enables them to make thoughtful and informed choices in line with these values. In 2014, we produced a new kind of oat germ groats in the form of whole grains through our patented equipment, which brought healthier oat products to the daily diets of the consumers.

Our commitment to oats has resulted in core technical advancements that enable us to unlock the breadth of our product portfolio, which is broadly categorized into oat series products (including, but not limited to, oat germ groats, oatmeal, oat flour, oat bran, some of which are organic or green food series) and oat nutrient and health series products (including, but not limited to, oat peptide series, dietary fiber powder, oat biscuits, oil series, oat hand cream and soap, and oat toothpaste). Based on our vision and understanding of oats, we also source products from third party suppliers that complement our product portfolio. We seek to build our market position both in China and internationally. In China market, our business operations cover a number of provinces and cities of China, which currently are Beijing, Shanghai, Jiangsu, Zhejiang, Fujian, Guangdong, Inner Mongolia, Anhui and Chongqing. We also seek to establish our presence internationally and currently sell our products through a distributor in Thailand. As part of our plan to expand our international footprint, we have commenced sales of our products in the United States since October 2022.

Management Team

Junguo He

Chairman of the Board of Directors and Chief Executive Officer

Mr. He has served as Chairman of the board of directors of the Company since May 2020, Chief Executive Officer of the Company since December 2021, the president of Shanghai YanGuFang E-Commerce Co., Ltd. (“YanGuFang E-Commerce”) since July 2017, and co-founder, Chairman and Chief Executive Officer of Inner Mongolia YanGuFang Ecological Agriculture Technology (Group) Co., Ltd. (“YanGuFang Agroeco Tech”) since August 2012. He has over 10 years of experience in the food industry and operations management. From September 2005 to July 2008, he co-founded and sponsored Changchun University Student Entrepreneurship Alliance. From October 2006 to May 2008, he worked as a senior director at Taikang Life Insurance Company Jilin Branch. Mr. He has won multiple awards and honorary titles in the past years, including but not limited to “National Outstanding Leader of Rural Innovation and Entrepreneurship” granted by the Ministry of Agriculture and Rural Affairs of China in 2019, vice president of the Food Branch of Chinese Cereals and Oils Association since 2019 and board member of Jiangnan University since 2019. Mr. He received a bachelor’s degree in Economics from the School of Economics at Jilin University in China in July 2008.

Kui Shi

Chief Financial Officer

Mr. Shi has served as Chief Financial Officer of the Company since December 2021, and vice president of YanGuFang E-Commerce since July 2017, who also co-founded YanGuFang Agroeco Tech in August 2012 and has been its vice president until present, primarily responsible for the financing and investment activities. Mr. Shi has over 12 years of experience in finance and investment. From July 2008 to July 2010, Mr. Shi served as Senior Financing Manager at Capital Management Center of Hebei ENN Group, responsible for loan and bond issuance. From August 2010 to July 2012, he worked as Senior Investment Manager at China Huarong Asset Management Co., Ltd., responsible for the equity and debt investment. Mr. Shi received a bachelor’s degree in Finance from the School of Economics at Jilin University in China in June 2008.

Ya Zhang

Chief Operating Officer

Mr. Zhang has served as Chief Operating Officer of the Company since December 2021, and vice president of YanGuFang E-Commerce since July 2017, who also co-founded YanGuFang Agroeco Tech in August 2012 and has been its vice president until present, primarily in charge of market development and business growth teams. Mr. Zhang has over 10 years of experience in business management. From September 2003 to June 2008, Mr. Zhang served as the manager at the Zhejiang Province branch of Shanghai Green Valley Group. Mr. Zhang received an associate’s degree from Beijing University of Technology in July 2008 and is currently pursuing a bachelor’s degree in Business Management at the School of Business Administration of Changchun University.

Zhu Sun

Chief Technical Officer and Director

Mr. Sun has served as our director since May 2020 and our Chief Technical Officer since January 2022, and vice chairman of YanGuFang E-Commerce since July 2017, who also co-founded YanGuFang Agroeco Tech in August 2012 and has been its vice chairman until present, leading its R&D team. Mr. Sun has extensive experience in the food industry and is committed to the R&D on oat products and related equipment. Mr. Sun and his team have achieved multiple patents on oat production equipment and production lines. Mr. Sun and his team also won the first prize of Inner Mongolia Science and Technology Progress of 2018 for their research project on key technologies for improving quality and efficiency of oat processing chain. Mr. Sun started his career as a technician for the No.23 Project Department of Inner Mongolia No.3 Construction Engineering Company from July 1998 to October 2003. From December 2003 to April 2007, Mr. Sun served as the director of Civil Engineering Office at Hebei Electric Power Supervision Company. From May 2007 to July 2009, he served as the director of General Layout Designer for Chenjiagang Electric Power Generation Company of Guohua Electric Power Company. Mr. Sun received an associate’s degree from Inner Mongolia Qingcheng University in July 1998 and a bachelor’s degree in Civil Engineering from Inner Mongolia University of Technology in July 2009.

Board of Directors

Name Role
Junguo He Chairman of the Board of Directors and Chief Executive Officer
Zhu Sun Chief Technical Officer and Director
Arthur Burton Pinoli Director
Jiangping Xiao Director
Christopher An-Tung Lin Director

Junguo He

Chairman of the Board of Directors and Chief Executive Officer

Mr. He has served as Chairman of the board of directors of the Company since May 2020, Chief Executive Officer of the Company since December 2021, the president of Shanghai YanGuFang E-Commerce Co., Ltd. (“YanGuFang E-Commerce”) since July 2017, and co-founder, Chairman and Chief Executive Officer of Inner Mongolia YanGuFang Ecological Agriculture Technology (Group) Co., Ltd. (“YanGuFang Agroeco Tech”) since August 2012. He has over 10 years of experience in the food industry and operations management. From September 2005 to July 2008, he co-founded and sponsored Changchun University Student Entrepreneurship Alliance. From October 2006 to May 2008, he worked as a senior director at Taikang Life Insurance Company Jilin Branch. Mr. He has won multiple awards and honorary titles in the past years, including but not limited to “National Outstanding Leader of Rural Innovation and Entrepreneurship” granted by the Ministry of Agriculture and Rural Affairs of China in 2019, vice president of the Food Branch of Chinese Cereals and Oils Association since 2019 and board member of Jiangnan University since 2019. Mr. He received a bachelor’s degree in Economics from the School of Economics at Jilin University in China in July 2008.

Zhu Sun

Chief Technical Officer and Director

Mr. Sun has served as our director since May 2020 and our Chief Technical Officer since January 2022, and vice chairman of YanGuFang E-Commerce since July 2017, who also co-founded YanGuFang Agroeco Tech in August 2012 and has been its vice chairman until present, leading its R&D team. Mr. Sun has extensive experience in the food industry and is committed to the R&D on oat products and related equipment. Mr. Sun and his team have achieved multiple patents on oat production equipment and production lines. Mr. Sun and his team also won the first prize of Inner Mongolia Science and Technology Progress of 2018 for their research project on key technologies for improving quality and efficiency of oat processing chain. Mr. Sun started his career as a technician for the No.23 Project Department of Inner Mongolia No.3 Construction Engineering Company from July 1998 to October 2003. From December 2003 to April 2007, Mr. Sun served as the director of Civil Engineering Office at Hebei Electric Power Supervision Company. From May 2007 to July 2009, he served as the director of General Layout Designer for Chenjiagang Electric Power Generation Company of Guohua Electric Power Company. Mr. Sun received an associate’s degree from Inner Mongolia Qingcheng University in July 1998 and a bachelor’s degree in Civil Engineering from Inner Mongolia University of Technology in July 2009.

Arthur Burton Pinoli

Director

Mr. Pinoli has served as our Director upon the effectiveness of our registration statement on Form F-1 since March 2023. Since June 2018, Mr. Pinoli has served as a director of Block Aero Technologies Ltd., a Hong Kong technology company focusing on PaaS blockchain solutions for aerospace-aviation. Since July 2009, he also has served as a director of Kowloon Dairy (GZ) Ltd., a Guangzhou subsidiary of Kowloon Dairy Ltd. Kowloon Dairy Ltd., headquartered in Hong Kong, is one of the dairy suppliers of McDonald’s China. From April 2014 to November 2014, he served as a managing director of Colt International Ltd. in the Asia region, a Hong Kong company focusing on corporate aviation sales services. From August 2010 to December 2013, he served as a director of the business development department of Sandalwood Mountains Associates, providing consulting services on China market entry, regional strategic planning and operational launch for U.S. and E.U. clients. Prior to that, he spent over 25 years working at different aviation companies, including but not limited to, Delta Air Lines and Northwest Airlines, and accumulated extensive experience in business unit management, strategic alliance development and customer relationship management. Mr. Pinoli received his bachelor’s degree from California State University in agri-business and a MBA degree in international management from Thunderbird School of Global Management at Arizona State University in May 1988. He also completed corporate governance course at Columbia Business School in February 2022. Mr. Pinoli has also held Hong Kong Securities & Futures Commission licenses types 1, 2 and 4.

Jiangping Xiao

Director

Mr. Xiao has served as our Director upon the effectiveness of our registration statement on Form F-1 since March 2023. Mr. Xiao has extensive experience in advising both public and private companies on finance, accounting, internal control, corporate governance and human resource management matters. He also has extensive experience in private equity, with integrity and business acumen with proven ability to solve challenging business issues. Since June 2021, Mr. Xiao has served as the chief financial officer of Big Red Rooster Flow, a project and construction management company providing retail companies with the development of branding and merchandising programs and the oversight of program management. From July 2019 to November 2021, he served as an independent director of Takung Art Co. Ltd (NYSE: TKAT), an operator of an online arts trading platform. From July 2019 to April 2021, he also served as vice president of finance & accounting of Hilco IP Merchant Bank, a provider of intellectual property licensing and portfolio development and management. From March 2017 to March 2019, he served as chief financial officer of Professional Diversity Network (Nasdaq: IPDN), a Nasdaq listed company and a global developer and operator of online and in-person networks that provide access to networking, training, educational and employment opportunities for diverse professionals. Prior to that, he also worked as chief financial officer and/or controller at several private companies, managing the financial, accounting, internal control and human resources matters. Mr. Xiao received a bachelor’s degree in accounting from Tsinghua University in China in June 2000 and a master’s degree in business administration from University of Michigan in the United States in April 2006.

Christopher An-Tung Lin

Director

Mr. Lin has served as our Director upon the effectiveness of our registration statement on Form F-1 since March 2023. Mr. Lin has extensive experience in management, procurement and aviation consulting services for both public and private companies in a spectrum of various industries. Since June 2003, he has served as president of Qilin, Inc., a Texas consulting corporation primarily providing procurement and aviation advisory services, and cross cultural business expertise and training services to clients both domestic and abroad. From December 2013 to March 2017, he helped World Vision International, a London based non-governmental organization which provides disaster relief and child development services to restructure its supply chain management department and then served as its supply chain management and operational effectiveness director from March 2017 to September 2020. From December 2010 to March 2019, he served as managing partner of Yourroomkey.com, an Illinois company focusing on a member-only travel website offering significant non-public discount rates for hotel rooms to small/mid-size businesses and individuals who self-manage their travel arrangements. From July 2003 to January 2005, he served as a training/project consultant at Mileage Plus, Inc., a subsidiary of United Airline and an Illinois company providing customer service for members of United’s Mileage Plus frequent flyer loyalty program. From January 2001 to May 2003, he served as a senior vice president of United Bizjet Holdings, Inc. d.b.a. Avolar, a subsidiary of UAL, Inc. and an Illinois corporation engaged in fractional ownership of business jets. Prior to that, he worked as general manager/controller for United Airlines in various locations for over 20 years, and accumulated extensive experience in management, corporate governance and internal control. Between August 1997 and May 2022, he also served as a board member for several communities in both China and the United States, including but not limited to Chicago Sister Cities China Committee, American Youth Soccer Association, and China Environmental Global Alliance. Mr. Lin studied mathematics and computer science at the University of Texas at Austin between September 1968 and June 1973.

蒙ICP备2022003071号-1